Buck
Knives: On the
Cutting Edge
By Joel
Kilpatrick
Courtesy
of Vanguard University Fall Magazine 2006
On
the bustling factory floor of Buck Knives Inc. in northern Idaho,
sparks fly, knife-grinding machines shriek and workers put the final
polish on the blades of the most famous knives in the
world.
“These
are the sights and sounds of a knife factory,” says Chuck Buck,
longtime CEO and third generation leader of this family-owned
company. Under his leadership, Buck Knives went from a cottage
business to one of the world’s premier knife
makers.
“People
always ask me if I had a vision that this would happen. I didn’t,”
says Chuck. “It just kept going. I didn’t know I would make knives
for a living. I don’t think my grandfather or father knew it would
grow like it did.”
But
success didn’t come easy, and even as the Buck name became
synonymous with high quality and their famous lifetime guarantee,
the family overcame potentially devastating mistakes in business and
their personal lives.
“We
struggled a lot,” says Chuck. “We had good years and we had rough
years.”
Chuck
was born in 1936 and grew up hearing the “shrill sound of steel
against a grinding wheel at 3 a.m.” as his father ground knives in a
shop behind their San Diego home. Buck Knives then was a tiny
business producing five handmade knives per day. Chuck’s father, Al,
drove a transit bus to earn a living.
The
first Buck knives had been sold in 1902 by Chuck’s grandfather,
Hoyt, then a 13-year-old blacksmith’s apprentice in Kansas who had
found a way to temper steel harder so blades held an edge longer. He
sold his knives to friends and local farmers.
But
knives didn’t become the family business until the 1940s. Hoyt was
pastoring an Assembly of God church in Mountain Home, Idaho, and
there made thousands of knives for the local servicemen, forging
blades in the church basement. In 1945, Hoyt came to San Diego and
asked son Al to help him build the knife business. All was
reluctant.
“My
dad didn’t feel there was any way you could support a family making
knives,” says Chuck. “But my grandfather was
persistent.”
The
men built a small shop in the backyard and began making knives by
hand. Hoyt continued to pastor churches. (Three of his sons, George,
Roland and Walt, graduated from Northwest Bible College and went
into full-time ministry.)
The
Bucks’ knives sold for $5 apiece and had a lifetime guarantee.
(Those knives fetch thousands of dollars from collectors today.) But
when Hoyt was diagnosed with cancer, the fledgling company faced its
first crisis. While laying in the hospital bed Hoyt taught Al the
finer points of grinding a blade. When he was satisfied that Al
could carry on the trade, “He said, ‘Now I feel comfortable about
leaving,’” Chuck says. “If he hadn’t done that, the company wouldn’t
be here.”
Hoyt
died in 1949 and Buck Knives passed to Al who, with Chuck’s help,
kept it going through the ‘50s.
In
1957 Chuck served in the Navy and joined Buck Knives full time. The
company was struggling. Neither Chuck nor Al had a financial
education, aside from a few correspondence courses, but at their
pastor’s suggestion they incorporated the business in 1961 and began
ramping up production. A member of the church choir hocked his house
to invest seed money.
Buck
Knives grew; modernized equipment and more employees allowed it to
make hundreds of knives a day. Chuck ran the factory floor while Al
visited dealers nationwide. But it was a challenging time
financially.
“We
always prayed God would keep us alive, and help us to make good
decisions and have creative ideas,” Chuck says.
That
prayer was answered in a big way in 1963 when Al and Chuck came up
with their flagship design, the Folding Hunter, a four-inch locking
hunting knife.
“The
idea was to make a knife the size a hunter needs,” says Chuck.
“Hunters wanted something they could close so it would be safe. Our
design also locked open, solving a problem of the knife closing when
gutting. And it was compact.”
The
Folding Hunter quickly became one of the most popular (and emulated)
knives ever made. When people refer to a “Buck knife” they almost
always mean the Folding Hunter. It remains the company’s best seller
today. A third of the 8,000 knives Buck Knives Inc. turns out daily
are Folding Hunters.
The
Folding Hunter’s success turned Buck Knives into a household name.
The profits fueled new growth. The company grew to as many as 600
employees and moved to ever-larger factories in the San Diego area.
The Bucks also allowed churches to meet free of charge in the plant
on weekends.
Buck
Knives has continued to lead the industry. It also has stayed true
to its Christian commitment. From day one, the company has included
a gospel message with every knife it sends out. Today the company
still includes the gospel message with each knife and donates
thousands of refurbished knives to overseas missionaries to use as
barter.
“For
many years, Chuck Buck and Buck Knives have been a blessing to our
work,” says Tim Meisel, missionary and treasurer of New Tribes
Mission which plants churches among unreached people groups. “As our
missionaries spend time with tribal people, giving a Buck knife
means more than words because often the people have no access to a
tool as simple and useful as a knife. Buck knives have gone into
jungles, plains and deserts in South America, Indonesia and Papua
New Guinea. Chuck is helping expand the reach of the gospel to every
tribe.”
In
2005 Buck Knives moved to Post Falls, an outdoor recreation haven in
northern Idaho, where the costs of doing business are substantially
lower and the pristine surroundings match the company’s outdoors
image.
“Having
Buck Knives move to Idaho was wonderful coup for our state,” says
Idaho governor Jim Risch, who gives Buck knives to visiting
dignitaries and often holds publicity events at the plant. “Not only
do they produce a quality product that is internationally known,
they are a family-owned company that invests in their employees and
the community. Chuck is an outstanding business leader who has
passed on those traits to family members.”
Chuck
now serves as chairman of the board of Buck Knives. His son CJ is
president. Chuck’s grandchildren and son-in-law work at the
plant.
When
asked why Buck Knives continues to be such a respected brand, Chuck
offers no silver bullet.
“I’ve
thought quite a bit about why our name is so strong in the
marketplace,” he says. “I don’t have a good answer for why. We know
we have to come out with outstanding products every year. [And] I
know the Lord has blessed us for honoring
Him.”